Mark set out to design a knife that addressed all the common problems associated with traditional knives. His company devoted a lot of research and development time to find out the perfect handle shape for all cutting situations. The result is that the handle and blade are one seamless piece of stainless steel. The innovative EXOSKELETON forging method was developed to overcome the hygiene and durability problems found in regular plastic/wood handles or fashionable metal-handled knives.
THE CHALLENGE: PROTECTING IP OVERSEAS
Füri knives proved popular with chefs all over the world. To make the most of this market, Mark needed a worldwide IP strategy.
THE STRATEGY: PATENT IN MAJOR MARKETS
Mark applied for patents with IP Australia, the UK Patent Office, the US Patent Office and the European Union IP Office. The innovative EXOSKELETON forging method is also pending for patents.